The first edition of the MORE THAN YOU THINK campaign was carried out as part of the LIDL PLUS loyalty program for the French branch of LIDL. The campaign lasted about 3 months and saw another version the following year.
The aim of the campaign was to make customers aware of the various product categories that Lidl offers. Such as vegetables and fruits, dairy products, meat and thematic weeks such as Deluxe.
The campaign included a printed part such as national and local press, billboards, citylights and a complete digital campaign.

agency: GPD AGENCY
client: LIDL FRANCE
disciplines: art direction

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