MORE THAN YOU THINK is the second campaign carried out as part of the LIDL PLUS loyalty program for the French branch of LIDL.
The campaign lasted about 3 months and was the beginning of another long-term "Suppliers" campaign. Naturalness, testimoniality and simplicity are the main image assumptions aimed at enhancing the naturalness of the products. The aim of the campaign was to make customers aware of the multitude of local offers in given product categories. These products are entirely manufactured in France.
The campaign included a printed part, such as: national and local press, billboards, citylights, and a video part: about 10 image spots in a given category, 30 seconds long, and about 15 product spots, 10 seconds long.
Production took place in France and Poland.

agency: GPD AGENCY
client: LIDL FRANCE
disciplines: art direction

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