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Client
bizuu
Year
2018/2019
Deliverables
Creative direction, campaign concept, art direction, visual identity, photography direction, digital communication, social media content and campaign visuals.
Two photo campaigns for Bizuu, combining fashion-focused imagery with a more personal and lifestyle-driven visual direction.
Project Overview
Bizuu is a Polish fashion brand founded in 2010, known for its feminine and elegant aesthetic. The project included two separate photo sessions. One product focused and one lifestyle created to reflect the brand's approach to contemporary femininity and build a coherent visual language across its communication. photography: Łukasz Urbańczyk & Sławomir Sobczak, set design: orugoru.pl
Key
Challenges
The project required balancing Bizuu's strong fashion aesthetic with a more emotional and lifestyle-driven approach to visual storytelling. The visual language needed to remain recognisable and refined while working across different types of photography and communication formats.
Project
Approach
LIDL POLAND & HUNGARY
A series of cookbooks created for Lidl Poland and Lidl Hungary, combining editorial design, photography and art direction across different food and lifestyle themes.