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Client
LIDL POLAND WELLBEING
Year
2023
Deliverables
Creative direction, 360° campaign, TV, digital communication, social media content, OOH and branded educational content.
A nationwide wellbeing campaign for Lidl Poland focused on healthy habits, balanced living and everyday self-care.
Project Overview
Let’s take care of ourselves was a nationwide campaign created for Lidl Poland together with Anna and Robert Lewandowski, encouraging healthier everyday habits and more conscious lifestyle choices. The campaign covered nutrition, physical activity, mental wellbeing and family relationships, combining expert knowledge with accessible educational communication. (All rights reserved GPD Agency)
Key
Challenges
The project required translating complex topics around health and wellbeing into clear and accessible communication for a broad audience, while keeping the campaign positive and approachable.
Project
Approach
LIDL POLAND
A visual campaign for Lidl Poland promoting fruit and vegetable consumption through photography and art direction.