Client

LIDL POLAND WELLBEING

Year

2023

Deliverables

Creative direction, 360° campaign, TV, digital communication, social media content, OOH and branded educational content.

A NATIONWIDE WELLBEING CAMPAIGN FOR LIDL POLAND FOCUSED ON HEALTHY HABITS, BALANCED LIVING AND EVERYDAY SELF-CARE.

Project Overview

LET’S TAKE CARE OF OURSELVES WAS A NATIONWIDE CAMPAIGN CREATED FOR LIDL POLAND TOGETHER WITH ANNA AND ROBERT LEWANDOWSKI, ENCOURAGING HEALTHIER EVERYDAY HABITS AND MORE CONSCIOUS LIFESTYLE CHOICES. THE CAMPAIGN COVERED NUTRITION, PHYSICAL ACTIVITY, MENTAL WELLBEING AND FAMILY RELATIONSHIPS, COMBINING EXPERT KNOWLEDGE WITH ACCESSIBLE EDUCATIONAL COMMUNICATION.

Key
Challenges

THE PROJECT REQUIRED TRANSLATING COMPLEX TOPICS AROUND HEALTH AND WELLBEING INTO CLEAR AND ACCESSIBLE COMMUNICATION FOR A BROAD AUDIENCE, WHILE KEEPING THE CAMPAIGN POSITIVE AND APPROACHABLE.

Project
Approach

THE CAMPAIGN WAS DEVELOPED AS A 360° COMMUNICATION PLATFORM SPANNING TV, RADIO, DIGITAL, OOH AND LIDL POLAND’S OWN CHANNELS. IT WAS SUPPORTED BY EDUCATIONAL VIDEO CONTENT AND EXPERT-LED COMMUNICATION CREATED WITH SPECIALISTS IN NUTRITION, PSYCHOLOGY AND LIFESTYLE.