According to research, Poles still eat too few vegetables and fruits, without which the diet becomes monotonous and low in vitamins. LIDL has once again decided to meet this problem with a wide offer of over 200 different types of vegetables and fruits that can be found at the LIDL MARKET.

As part of the project, a photo session was carried out, the main motif of which was the LIDLA logo composed of fruits and vegetables available in the store's daily offer. This photo was later also used in other LIDL branches in Europe.
Additionally, a number of "still life" photos were created, which were widely used in the image and product campaigns.

agency: GPD AGENCY
client: LIDL POLAND
photographer: Sławomir Sobczak
food stylist: Anna Bobrowska
disciplines: art direction

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