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Client
DIETOSPEKTRUM
Year
2020
Deliverables
Brand identity, logo design, visual direction, art direction, photography, campaign visuals, social media communication and promotional materials. Photography: Łukasz Urbańczyk Set design: orugoru.pl Food stylist: Anna Bobrowska
A COMPLETE BRAND IDENTITY AND VISUAL COMMUNICATION PROJECT FOR DIETOSPEKTRUM, COVERING STRATEGY, LOGO, ART DIRECTION, PHOTOGRAPHY AND CAMPAIGN MATERIALS.
Project Overview
DIETOSPEKTRUM WAS A BRANDING AND VISUAL COMMUNICATION PROJECT BUILT AROUND HEALTHY EATING, MODERN NUTRITION AND LIFESTYLE. I DEVELOPED THE PROJECT FROM THE VISUAL CONCEPT AND BRAND IDENTITY THROUGH LOGO DESIGN, ART DIRECTION AND PHOTOGRAPHY TO CAMPAIGN COMMUNICATION AND PROMOTIONAL MATERIALS. THE AIM WAS TO CREATE A CONTEMPORARY AND DISTINCTIVE VISUAL WORLD THAT CONNECTED FOOD, HEALTH AND LIFESTYLE.
Key
Challenges
THE PROJECT REQUIRED BUILDING A COMPLETE VISUAL WORLD AROUND FOOD, HEALTH AND LIFESTYLE THAT FELT CONTEMPORARY WITHOUT LOSING ITS NATURAL AND ACCESSIBLE CHARACTER. THE IDENTITY NEEDED TO WORK CONSISTENTLY ACROSS THE BRAND, PHOTOGRAPHY, DIGITAL COMMUNICATION AND PRINTED MATERIALS.
Project
Approach
LIDL FRANCE MORE THAN YOU THINK
TWO CAMPAIGN EDITIONS FOR LIDL FRANCE PROMOTING LOCAL PRODUCTS AND HIGHLIGHTING FRENCH PRODUCERS AND SUPPLIERS.