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Client
LIDL FRANCE MORE THAN YOU THINK
Year
2021/2022
Deliverables
Art direction, 360° communication, digital communication, outdoor, press materials and video production.
TWO CAMPAIGN EDITIONS FOR LIDL FRANCE PROMOTING LOCAL PRODUCTS AND HIGHLIGHTING FRENCH PRODUCERS AND SUPPLIERS.
Project Overview
MORE THAN YOU THINK WAS A TWO-PART CAMPAIGN CREATED FOR LIDL FRANCE, FOCUSED ON SHOWCASING THE BREADTH OF THE BRAND'S OFFERING WHILE EMPHASISING THE QUALITY AND ORIGIN OF PRODUCTS AVAILABLE IN STORES. THE PROJECT FEATURED THE PEOPLE BEHIND THE PRODUCTS - LOCAL FARMERS AND SUPPLIERS DELIVERING FRENCH PRODUCTS TO LIDL STORES ACROSS FRANCE. (ALL RIGHTS RESERVED GPD AGENCY)
Key
Challenges
THE PROJECT MOVED BEYOND TRADITIONAL PRODUCT COMMUNICATION TO BUILD A MORE PERSONAL NARRATIVE AROUND REAL PEOPLE, LOCAL PRODUCTION AND THE ORIGIN OF THE PRODUCTS. THE CAMPAIGN NEEDED TO CONNECT THE PRODUCTS IN LIDL STORES WITH THE FARMERS AND SUPPLIERS BEHIND THEM.
Project
Approach
JOHN DOG
VISUAL COMMUNICATION FOR TWO EDUCATIONAL FORMATS BY JOHN DOG - JD LIVE AND JD PODCAST - DEVELOPED OVER TWO YEARS.