![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 94 96" xmlns="http://www.w3.org/2000/svg"><g d="" fill="transparent" height="0px" id="RsLVQXCHc" transform="translate(0 37.685)" width="0px"/></svg>)
Client
JOHN DOG
Year
2021
Deliverables
Creative direction, campaign concept, event communication, podcast communication, social media assets, digital visuals and video promotion.
Visual communication for two educational formats by John Dog: JD live and JD podcast - developed over two years.
Project Overview
JD live and JD podcast were two educational formats created for John Dog around expert content dedicated to dog and cat owners. The project involved developing a cohesive visual language for both live events and a podcast series covering topics related to nutrition, health and everyday pet care. The communication system was developed and expanded over a two-year period. (All rights reserved GPD Agency)
Key
Challenges
The project required one visual system that could work across two different formats: live events and recurring podcast content, while keeping the communication recognisable and accessible.
Project
Approach
Detoxparty
A complete visual identity for Detoxparty, a wellness event built around health, mindfulness and contemporary lifestyle.